It's all a ruse.

• T: I saw Olivier Zahm at a party once- a good party- and he was sitting in the corner not talking to anyone looking annoyed.
• B: No way? He seems like the life of the party.
• T: Then I went on Style.com and his Purple Diary Blog the next day and there were pictures of him and it looked like he was having the time of his fucking life!
• B: It's all a Ruse.
• T: It is! Fashion Dandies are just as bored as we are.